Business owners, sales managers, reps and entrepreneurs have one thing in common: the need to consistently increase sales.

It's lonely and often a bit intimidating to be responsible for growing your client base. Even 'seasoned' business owners feel exposed and at a loss how to grow their company.

• You have a strategy, but how do you determine the best target market?
• Which type of marketing reaches that segment best?
  We have so many methods of marketing available - email, online, letters - which will net the highest return?
• What will it cost to implement a campaign and how will you know when it returns your investment and starts making a profit?
• How will you stay accountable with follow through?
  What's the best way to measure success?

Synthesis, Inc., a company known as the ‘left brain for right-brain, creative people’ has grown from one employee to twenty-five and one client to over 2500 in the past sixteen years.  The owners, Barbara & Gary Rogoff, continue to maintain an average growth rate of 38% per year. The secret to their success is no secret at all – it’s consistent, steadfast marketing to targeted, high-potential prospects.

For the past several years, Barbara has been invited to present at the Kaufmann Foundation FastTrac Entrepreneurial Program on Business Growth. She is a sought-after speaker and trainer on Contact Relationship Management programs. Many business owners and sales managers have benefited from Synthesis’ guidance and support to sustain consistent sales growth.

For the first time, Synthesis, Inc. offers a 9-week interactive online course called Synthesis FOUNDATIONS: Focus on Sales.

During this course (limited to 8 people per class so each participant receives one-on-one attention) Barbara is joined by two colleagues: Laura Lake, author of Consumer Behavior for Dummies and Tracy King, senior project manager with over 15 years of corporate experience. Together they share the business practices that have helped them achieve on-going success.

This course is not a learning process.
This course is a DOING process.

We work with you to grow your sales by:

1. Segmenting your target market and creating a specific marketing piece based on the type of media best 'heard' by your audience: Postcard, Letter, Email, for example.
   
   Led by Laura Lake, author of Consumer Behavior for Dummies and contributing author to about.com/marketing.
2. Implementing this marketing piece while completing a project management template to clarify your anticipated profit per piece. You will chart a good-better-best scenario for revenue projected from your marketing piece and apply that template to any future marketing projects.
   
   Led by Tracy King, Project Manager with 15 years senior level experience.
3. Benchmarking your results by tracking calls, contacts, proposals and closes. Your weekly numbers will be benchmarked against ratios provided by 1200 World Class Organizations of your same business size. You will drive your business by the numbers. At the same time you will learn from your leader and class members better ways to close more deals. 
   
   Led by Barbara Rogoff, President of Synthesis, Inc.

FOUNDATIONS will help segment your target audience, create a marketing piece to best reach that audience, test your expected revenue by creating a repeatable process of implementation while benchmarking your efforts and results.

This on-line interactive series begins
in January 2010 and runs for 9 weeks!