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Employees (Currently) Choose One 1-5 6-24 Over 25

Employees (Last Year) Choose One 1-5 6-24 Over 25

Classes are limited to 8 people.  Please rank your class choice from 1 (Best Choice) to 3.  All times are Central! If you cannot attend a specific time/date, do not place a number by that time/date.  Additional classes will be offered beginning March 2010.

Mon 10 - 11:30am (1/4/10 - 3/1/10)

Mon 2 - 3:30pm (1/4/10 - 3/1/10)

Tue 2 - 3:30pm (1/5/10 - 3/2/10)

I have one marketing message that I use all the time. 1 2 3 4 5 6 7 8 9 10

I don't understand why segmenting my customers is important. 1 2 3 4 5 6 7 8 9 10

My marketing message doesn't seem to attract new customers. 1 2 3 4 5 6 7 8 9 10

I find my industry is saturated, so it's harder to sell my products or services. 1 2 3 4 5 6 7 8 9 10

My marketing initiatives just don't seem to work. 1 2 3 4 5 6 7 8 9 10

I don't know what marketing methods would be most effective for me. 1 2 3 4 5 6 7 8 9 10

I'm spending marketing dollars but getting nothing in return. 1 2 3 4 5 6 7 8 9 10

Marketing is one of my most complicated tasks. 1 2 3 4 5 6 7 8 9 10

Comments on Marketing

I am a successful product-based business. 1 2 3 4 5 6 7 8 9 10

I am a successful service-based business. 1 2 3 4 5 6 7 8 9 10

I have a retail component to my business (storefront). 1 2 3 4 5 6 7 8 9 10

I have a retail component to my business (online). 1 2 3 4 5 6 7 8 9 10

I have successfully implemented a marketing campaign in the past year. (NOTE: Success is not dependent upon increased sales but rather successful implementation.) 1 2 3 4 5 6 7 8 9 10

I am eager to get a process in place that creates accountability for all concerned . 1 2 3 4 5 6 7 8 9 10

I will be more than 50% responsible for successful implementation of most of the project tasks. 1 2 3 4 5 6 7 8 9 10

I am willing to spearhead a successful marketing campaign and hold others' accountable for their tasks. 1 2 3 4 5 6 7 8 9 10

Comments on Implementation

I have a tough time staying consistent with any process that I implement. 1 2 3 4 5 6 7 8 9 10

I believe in the power of benchmarking - numbers drive results. 1 2 3 4 5 6 7 8 9 10

I have found a peer environment to be an effective way to stay on track. 1 2 3 4 5 6 7 8 9 10

Once I begin implementing a process, I find that it falls to the wayside if I am not held accountable. 1 2 3 4 5 6 7 8 9 10

I believe calls lead to appointments which lead to proposals and closes. 1 2 3 4 5 6 7 8 9 10

I base my business on referrals and do not believe in cold calling. 1 2 3 4 5 6 7 8 9 10

I am resistant to tracking numbers; I don't see the benefit. 1 2 3 4 5 6 7 8 9 10

My industry is unique and not easily compared to other industries or companies of like size. 1 2 3 4 5 6 7 8 9 10

Comments on Accountability