Tracy King is a results oriented senior manager with over 15 years of successful experience delivering solutions with sound business leadership.  Playing a role in hundreds of marketing and product launches Tracy has gained incredible knowledge of Marketing Operations.  She has taken this knowledge and implemented countless process improvement projects surrounding the Go-To-Market complete solution.  Tracy’s background in operations, marketing and accounting gives her a unique ability to understand the details of a project while continually focusing on the big picture at hand.

Barbara Rogoff opened the doors of Synthesis in 1994 with one client and a great idea: give high-touch detailed service with integrity and consistency.  After spending 20+ years in corporate as right-hand to three different CEOs, Barbara learned the importance of organization and keeping a sense of humor!

Successful marketing programs begin with sound research and analysis. This is the domain in which Jennifer Taloney excels. Jennifer Taloney, owner of TargetPractice Marketing, will join Barbara in Weeks 8 & 9 to discuss psychographic segmentation – techniques to mine and segment your current database, determining which markets net the highest sales return.