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The Curriculum

Limited to 8 people per class, these small classes are specifically designed to focus on your consumer audience and receive input, ideas and strategies not only from the leader, but also from each participant.

An 80-page workbook is included in written form and as an instant download.

Each 90-minute class is structured as follows:

  • 20 minutes of material introduction
  • 40 minutes of participant discussion
  • 20 minutes to outline the current week’s implementation

Between classes an interactive, online discussion board is available at the FOUNDATIONS website. The current week’s class and discussion is recorded and available for review online. Leader’s notes and additional topics of discussion are also posted on the forum.

Questions can be submitted and class leaders monitor all discussions. Participants may also share ideas and suggestions with other class members. This is a members only discussion board –available only to participants of the FOUNDATIONS classes.



Marketing

Laura Lake, author of Consumer Behavior for Dummies takes the lead for the first four weeks of class, focusing on segmentation of your consumer audience. Laura helps you determine your best target audience and the best marketing method to reach that audience.

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Implementation

Tracy King, project manager with fifteen years senior management experience, will introduce the concept of Project (Process) Management. She takes the lead for Weeks 5 & 6, helping you implement the marketing piece.

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Benchmarking

Barbara Rogoff, owner of Synthesis, Inc., a company dedicated to providing accounting, database and sales support, introduces Benchmarking, the concept of World Class Organizations and their relationship to High Activity Selling.

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Member Benefits

  • View previous classes online
  • Download recorded discussions
  • 46 page workbook
  • Members only forum
  • Questions & Answers

Special Offers!

Special discounts for FastTrac Graduates and FOCUS Group Alumni! Enroll with a friend and save!

Click here for details.

Marketing

Laura LakeSegment your target market and create a marketing piece based on media best 'heard' by your audience.
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Implementing

Laura LakeImplement this marketing piece and comple a project management template to clarify your anticipated profit. 
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Benchmarking

Laura LakeBenchmarking your results by tracking calls, contacts, proposals and closes.  Drive your business by the numbers.  Read More>>