Tracy King, project manager with fifteen years senior management experience, will introduce the concept of Project (Process) Management. She takes the lead for Weeks 5 & 6, helping you implement the marketing piece.

Tracy provides online templates to test your marketing piece’s viability and profitability.  In week 5, you will examine costs vs. good/better/best scenarios for return on investment. Finally, in Week 6, you will create specific timelines for each step of the marketing process.

Week 5: Scope, Goals and Constraints of Marketing Implementation
Week 6: Project Plan and Timelines

By the end of week six you will have outlined a business case for your marketing piece – ensuring that implementation will provide the expected return. In Week 7, your timeline will be defined and your project launched, making you ready for benchmarking.